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Did you know that the medical advice of taking an aspirin a day to prevent heart attacks originated right here at BWH?
This finding from the Physicians' Health Study, launched at BWH in 1980, has become a health standard that saves lives across the globe.
In an effort to share this unique BWH story and others with a national audience, the hospital has launched an integrated regional and national marketing campaign focused on the many life-giving breakthroughs BWH has achieved. The aspirin advertisement is the first to appear in national newspapers and magazines, including The New York Times and The New Yorker, and features a compelling image (pictured, at right) along with information about the discovery.
"This is the first national campaign BWH has embarked upon, and we should be proud of the story we can tell," said BWH President Betsy Nabel, MD. "Our mission centers around life-discovering new treatments for disease and improving the quality of life for our patients and their families, locally and globally. We have a long-standing history of transforming the future, and we intend to build upon this remarkable foundation."
Employees may already be familiar with BWH's regional ad campaigns, but they'll soon be seeing BWH online and in national print publications, as well as on PBS and NPR. The national component of the campaign supports BWH's $1 billion "Life. Giving. Breakthroughs." campaign by building national awareness of the hospital among opinion leaders and philanthropists outside of New England. Launched last September, "Life. Giving. Breakthroughs." focuses on discovery and innovation in cancer, transplant and neuroscience, specifically Alzheimer's disease and MS.
"We're sharing the breakthroughs that the public and our philanthropic influencers may not know are ours," said Vice President of Marketing and Planning Vicki Amalfitano, who is overseeing the ad campaign.
In addition to aspirin and heart disease, these include the discovery of beta amyloid protein's role in Alzheimer's, transplantation breakthroughs and some of the precision medicine work being done in the AMIGO suite.
More regionally, the campaign is focused on sharing BWH's heart and vascular, orthopedic and joint replacement, and spine triumphs-all areas BWH strives to grow here and across the distributed campus.
Watch the aspirin video and learn more about the ad campaign at brighamandwomens.org/aspirin.