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One dollar doesn't seem like much on its own, but a $1-per-week donation to United Way could mean a world of difference to those supported by the non-profit organization. Such donations ensure that United Way can continue to help families afford basic needs, such as food and heating oil, and maintain programs for sustainable employment, affordable housing and youth opportunities, through its local chapter.
"It's the best thing you can do with $1," said Jackie Somerville, PhD, RN, senior vice president of Patient Care Services and chief nursing officer. She and Ed Habermehl, administrative director for the Divisions of Cardiac Surgery and Vascular Surgery, are co-chairing this year's campaign.
The campaign officially kicks off Friday, Nov. 2, with an ice cream social, and will continue until Nov. 23. This year's theme, "More Than Giving. Changing," was selected from the many slogan contest entries submitted this fall. Lori Foley, CVT, lab manager at the Cardiovascular Department's Invasive Cardiologic Experimental Laboratory, penned the winning slogan.
"We believe that the theme really speaks to what donations to United Way do for the community and how they can change the course of people's lives," said Habermehl.
During the campaign, staff will receive direct, personalized e-mails with a link to set up their own giving pages. Online donations can be made through payroll deduction, credit card or check.
Employees who opt out or donate online will not receive any additional e-mails. Printed pledge cards will also be available throughout the duration of the campaign.
Last year, BWHers raised $170,000 for the United Way. This year's co-chairs have set a 2012 goal of $200,000-an all-time high. As always, the campaign will provide donors with the chance to win raffle prizes, including gift cards, parking passes, a mountain bike, flat screen TV and a grand prize of airfare for two anywhere in the continental U.S.
Be sure to check out BWHPikeNotes.org throughout the campaign for details, and watch for the United Way rolling cart, which will be making its way around the hospital to share information about how to donate.