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In This Issue:
Carolyn Johnson (far right), with Jessica Bartlett and David Hurlburt
Gathered in the Shapiro Breakout Room, attendees of "Science in the Media: Turn Your Research into Headlines" got the opportunity to hear what makes science newsworthy firsthand from members of the media. Moderated by Lori Schroth, of BWH Communication & Public Affairs, the panel consisted of Boston Business Journal health care reporter Jessica Bartlett, WCVB-TV Boston special projects executive producer David Hurlburt and Boston Globe science reporter Carolyn Johnson, who each explained what makes a good news story for their respective media outlets. All seemed to agree that research stories with a broad impact, compelling narrative, conflict and a local angle make for strong stories in print, online and TV. Members of the audience even got the chance to present 90-second pitches about their research and receive feedback from the panel on how their pitches could be improved to land their work in these or similar outlets.