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In This Issue:
BWH President Betsy Nabel welcomes attendees to the second annual Clinical Innovation Day.
"You wouldn't normally see these brands in the same space as paintings of BWH's past medical leaders," said Sachin Jain, MD, MBA, chief medical information and innovation officer at Merck & Co., as he introduced representatives from Johnson & Johnson, Philips Healthcare, Walmart and Xerox for the session "Big Industry Brands Innovating Healthcare" in Bornstein Amphitheater. The session focused on how big name brands not usually associated with health care are innovating the industry.
Daniel Stein, MD, MBA, director of Medical & Clinical Services at Walmart, talked about a pilot program in which the company is opening primary care clinics in its retail stores. Citing affordability and access, Stein shared that visits to the clinic cost $40 for the public, and $4 for Walmart employees and their families.
"This panel demonstrates that there is an explosion of energy in the big-brand world, and it's not just start-ups that are addressing today's health care issues head-on," added Jain.
Xerox's presence in the health care space has been paved in the development of wearable devices and camera technology to address challenges in medication adherence, cancer detection and neonatal intensive care. During the session, Johnson & Johnson shared its approach to health care innovation: anticipating consumer desires through surveys and then directing them to products and services that may benefit them.
Joseph Frassica, MD, chief medical informatics officer, chief technology officer and vice president of Philips Healthcare Patient Care and Monitoring Solutions, shared how the company employs "reverse innovation"-namely creating products for the developing world that would likely have an impact globally as well. To address high premature birth mortality in India, for example, Frassica shared how the company has used lighting technology to develop inexpensive infant warmers.
Leaders from Philips Healthcare, Johnson & Johnson, Xerox and Walmart participate in a panel discussion in Bornstein.