Readership Survey Results Are In
Many thanks to readers of BWH Nurse who returned approximately 625 surveys to the editorial board and Office of Public Affairs in June for the publication’s first-ever readership survey. Nurses completed and returned 274 survey cards, which were included in the June issue, and 351 respondents answered questions through an online survey.
Approximately 70 percent of respondents said they wanted to see more stories about clinical practice and new and innovative trends. “We will use these results to guide us as we prepare future issues of BWH Nurse,” Mairead Hickey, PhD, RN, chief nursing officer and senior vice president of Patient Care Services, said.
The results are:
How Much of BWH Nurse do you read?
All: 40.6% Most: 36%
Some: 20.9% None: 20.9%
Do not receive it: 1.02%
What is your preferred way of receiving BWH Nurse each month?
In the mail at home: 81.2%
In the hospital: 4.7%
On specific units: 9.7%
Online via Pikenotes: 6.1%
Other: 1.5%
Would you like to see BWH Nurse published on the Internet?
Yes: 59% No: 39%
What features of BWH Nurse do you like?
Cover story and photo: 87%
Vital Lines: 48.4%
Patient Thank Yous: 70.6%
Chief Nursing Office Letter: 42.6%
Patient Safety Focus: 48.9%
Narrative: 44.1%
Calendar: 51.1%
Other: 5.1%
What would you like to see more of in BWH Nurse?
Stories detailing hospital-wide policies and initiatives: 45.3%
Stories about the clinical practice of nursing: 70.4%
Information and pictures about the accomplishments of BWH Nurses: 60%
Stories on new and innovative trends: 69.7%
Details about nurse colleagues and their passions outside BWH: 38.9%
Stories on state and national legislation: 41.9%
Stories, narratives or accounts by nurse colleagues: 54.6%
Photographs: 39.4%
Other: 37.5%